«Greece: All Time Classic» is the motto of the Greek National Tourism Organization’s new campaign for the promotion of the country abroad as a holiday destination, it was announced on Tuesday during a press conference at the Acropolis Museum by the GNTO’s general secretary, Panos Livadas.
The drive will focus on sharing the country’s lesser-known facets with potential visitors rather than what most foreigners are already aware of.
The press conference included the screening of two advertising spots that were created in association with Aegean Airlines and will form part of carrier’s inflight entertainment.
Livadas also presented a book on promoting the country’s tourism identity abroad, to be used by public and private bodies involved in outward-looking activities.
During the presentation, representatives of GNTO employees expressed opposition to the government’s decision to reduce the size of the organization.