Antenna TV forms partnership with Vice Media

Vice Media, the producer of video reportage targeting the so-called Generation Y of twentysomethings who do not watch much conventional television, is tying up with Greek television broadcaster Antenna Group.

Chief Executive Shane Smith said partnering with Antenna would enable Vice to launch digital channels with a slate of original programming covering news, culture, music, fashion and sports, geared toward Vice’s 18- to 32-year-old core audience, faster than building them piecemeal.

“It’s a test of a cookie cutter for a new way of expanding,” he told Reuters in a telephone interview. “If it works, it’s going to be something that we roll out around the world, which means bigger partners and more traditional media partners.” [Reuters]