BUSINESS

GNTO launches five online advertising campaigns

STATHIS KOUSOUNIS

TAGS: Tourism

The Greek National Tourism Organization has decided to implement five programs to promote the country as a holiday destination via Google, Facebook, TripAdvisor and Expedia, adding up to over 2 million euros.

GNTO General Secretary Dimitris Tryfonopoulos on Wednesday signed the decisions for the online advertising campaigns, two of which concern Google: The first, budgeted at 215,000 euros, is aimed at attracting visitors from the US and Canada, while the second – worth 505,000 euros – will target the markets of Britain, Germany, France, Italy, the Netherlands, Poland, Switzerland and Serbia.

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