BUSINESS

Greek gov’t accused of trying to control the media

TAGS: Politics

Greece’s advertising and broadcasting industries accused the government on Friday of trying to control the country’s media by seeking to create a digital platform for TV advertising that will replace traditional contracts between companies.

The government launched a public consultation on July 1, saying it wanted to set up a trading platform for TV advertising that will be administered by a third party through a tender.

Advertisers and broadcasters will have to use the platform, which analysts think will likely see TV advertising sold in an auction-like process rather than via deals struck directly between the two sides.

There will also be a charge of 10 percent of gross transactions to be paid to the General Secretariat of Information, a government press and information office.

[Reuters]

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