Spanish toy company Imaginarium has advertised in its four stores in Greece a new mobile phone for 4- to 8-year-olds but said yesterday that it will not go on sale just yet.

The company said Greek families were not ready for such a product, due to concerns about the possible health risks, and it would not be made available in Greece. Customers, however, have been informed it is not available as a deal with a mobile phone company has not been made yet.

The phone, with buttons marked “mom” and “dad,” costs between 65 and 100 euros and limits the number of calls youngsters can make.

Experts criticized the product, saying that it is dangerous for children in this age group. “I think it’s crazy,” said associate professor of neurosurgery Panayiotis Selviaridis.

“I consider it 100 percent a mistake even to allow 4-year-olds to play with mobile phones,” he said.