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Vivartia looks to Italy, France through deal with Granarolo

Following its cooperations in the Middle East, domestic food group Vivartia has now turned its attention back to Europe as it seeks to tap the increasing demand for Greek-style yogurt: On Thursday the group announced the signing of a cooperation agreement between its subsidiary, Delta Foods, with Italy’s Granarolo.

The cooperation will start immediately with the promotion and exclusive sale of Greek strained yogurt and Greek cheese to the Italian and French markets. The products will be made at Delta installations in Greece and distributed by Granarolo’s networks.

The Italian group is also active in Spain and the United Kingdom, which creates prospects for the future expansion of its cooperation with Vivartia. That was also implied by Vivartia Chief Executive Ioannis Artinos’s statement that “this agreement paves the way for the Greek group’s presence in ever bigger markets with prospects for further cooperations and constant growth.”

The chief executive of Delta Foods, Antonis Mavridoglou, expressed confidence that “Delta products, which Greek consumers have placed their trust in for over 60 years, will soon constitute the top choice of millions of consumers in Italy.”

Granarolo Group Chief Executive Gianpietro Corbari noted that his company has a strategy of growth through cooperation with strong players, adding that “Delta yogurt will offer added value to the yogurt category.”

The Granarolo Group is one of the biggest players in the Italian farming industry, being active both in the collection and processing of milk through the Granlatte cooperative, as well as in the manufacture of and trade in dairy products through Granarolo SpA. The Italian group’s annual turnover is close to 1 billion euros.

ekathimerini.com , Thursday Jan 16, 2014 (23:15)  
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