Sunday October 26, 2014 Search
Weather | Athens
19o C
12o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
Greece’s allure as a destination spreads to Asia, South America

By Stathis Kousounis

Thanks to its improved image, Greece seems to be attracting an increasing number of visitors from emerging economies. Furthermore, tourism industry officials say that Brazilians, Koreans, Filipinos, Indians and Mexicans among others often spend more money than those from the so-called “traditional” origin countries.

Santorini is a case in point. Mayor Anastasios-Nikolaos Zorzos says the island has for years been a magnet for visitors from Asia throughout the year. The island expects about 20,000 Asian tourists this winter. Apart from the Chinese, Koreans also represent a growing clientele, reflected in the fact that a Korean film was partly shot on Santorini between July 22 and 25. Another film, “Beijing Love Story,” also shot on Santorini, opened at movie theaters in China on February 14.

Athens is also a growing pole of attraction for visitors from emerging markets. Brazilians and Mexicans stop in the Greek capital while on cruise trips and stay up to three nights. They spend considerable sums on food and drinks in the hotels as well as on souvenirs. Brazilians and Mexicans also show a particular preference for trips that include the “classic tour” of Mycenae, Epidaurus and Olympia. Most Latin American tourists are aged 50-plus.

Indians usually travel with family as part of groups. They are demanding customers and prefer their own cuisine.

A group of 29 Filipino travel agents were in Athens last week to be briefed and possibly to design tours for the Greek destination.

Attracting visitors from Asia is seen as the biggest challenge for destinations around the world, including Greece. According to a study titled “Winning the Next Billion Asian Travelers – Starting with China,” carried out by Tripadvisor and Boston Consulting, more than 50 percent of the increase in global tourism traffic up to 2030 will come from the Asia-Pacific region. A billion people are projected to have annual earnings of US$15,000 or more by then and the vast majority will come from China, India, Indonesia, Japan, and South Korea.

The Chinese are projected to make 1.7 billion trips in the intervening period and their spending is seen shooting up to US$1.8 trillion. They are distinct in that they prefer to travel in February, May and October, which are low-season months for many Western destinations.

ekathimerini.com , Tuesday August 19, 2014 (20:26)  
Nicosia says reforms are bringing results
TAIPED waits for green light from Eurostat
Trade deficit shrinks on big drop in imports
SMEs unable to claim subsidies
Samaras pledges action after flash floods in Athens
Authorities began on Saturday assessing the damage done by flash floods in various parts of Athens a day earlier, with Prime Minister Antonis Samaras pledging that all those affected would b...
No court hearings for civil cases
Greek courts are to stop conducting hearings, which include witness questioning, for civil cases, according to plans drawn up by the Justice Ministry. Kathimerini understands that in a bid t...
Inside News
BASKETBALL
A win is a win is a win for Olympiakos
A bad Olympiakos defeated a worse Laboral Kutxa 63-57 to make it two out of two in the Euroleague on Friday. In a game where the two teams had an overall field goal rate of about one in thre...
SOCCER
Panathinaikos snatches point at Eindhoven
Panathinaikos offered its fans a glimpse of its glorious past in European competitions snatching a draw at PSV Eindhoven, on an otherwise bad night for Greek soccer in the Europa League, as ...
Inside Sports
COMMENTARY
End of reason, end of humanity
The effects of a slew of new and increased taxes introduced since the start of the crisis were first observed in the wages of those still fortunate enough to have jobs, who saw their take-ho...
EDITORIAL
Banks need to step up
What has been leaked so far regarding the results of the stress tests on Greece’s lenders, which are due to be published on Sunday, appears positive. Greece needs a healthy, private banking ...
Inside Comment
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
 RECENT NEWS
1. Nicosia says reforms are bringing results
2. Samaras pledges action after flash floods in Athens
3. No court hearings for civil cases
4. Greece’s lenders seem adamant that gov’t must act on bailout commitments
5. Future of Attica trash set to become clearer
6. Policeman admits to murder of his cousin-in-law
more news
Today
This Week
1. End of reason, end of humanity
2. Banks need to step up
3. Samaras pledges action after flash floods in Athens
4. Greece’s lenders seem adamant that gov’t must act on bailout commitments
5. Nicosia says reforms are bringing results
6. No court hearings for civil cases
Today
This Week
1. The past, present and future of the Greek debt crisis
2. Greece’s closed society is central to its current malaise
3. Greece must stick to reforms, says Schaeuble
4. At least 11 banks to fail European stress tests, three in Greece, report says
5. Cyprus to block Turkey's EU talks after EEZ violation
6. Stop moaning and get in the game
   Find us ...
  ... on
Twitter
     ... on Facebook   
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright © 2014, H KAΘHMEPINH All Rights Reserved.