Tuesday Jul 22, 2014 Search
Weather | Athens
29o C
22o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
New company set up to promote Greek tourism

By Stathis Kousounis

The establishment of a company whose sole purpose will be promoting Greek tourism, both domestic and foreign, was recently ratified by Parliament following an amendment to a bill submitted by the Ministry of Infrastructure, Transport and Networks.

Marketing Greece SA is set to be funded by the private sector (70 percent) through the Association of Greek Tourism Enterprises (SETE) and by the state (30 percent). The companyís share capital of 1 million euros will be covered by SETE (700,000 euros) and the state (300,000 euros).

According to SETE President Andreas Andreadis, the first phase of the companyís development foresees the opening of five public relations offices, which will operate in England, Germany, France, Russia and the United States. These will be followed by another five bureaus in other countries considered of major importance to the Greek tourism market. A website in 10 languages will also be available online.

The Greek National Tourist Organization (GNTO), meanwhile, will maintain responsibility for the sectorís traditional advertising campaigns (in outdoor spaces, for instance) as well as the countryís participation in international trade shows.

According to Andreadis, Marketing Greece will manage a budget of some 6 million euros a year, around 4 million euros of which will stem from private sector participation in the endeavor.

Top priority in the near future will be given to issues such as increasing the number of Schengen visas issued, tax rates on tourism products and a scheme for luxury holiday accommodation that is available for purchase. With regard to Schengen visas, Andreadis estimated that Greece loses about 3 to 5 million tourists per year due to the visa-issuing procedure, which translates into a loss of revenue for Greek tourism of 3-5 billion euros on an annual basis.

Also according to Andreadis, an increase of 3 million visitors to Greece would lead to the immediate creation of some 60,000 jobs. Quoting from a report carried out by an international consulting agency on behalf of the UK, SETEís president noted that countries that reduced value-added tax in tourist packages observed an increase in revenues.

On the subject of the luxury accommodation scheme for the Greek tourist sector that was put to public deliberation, Andreadis noted that its terms were much worse than a previous scheme put into effect three years ago.

ekathimerini.com , Monday April 23, 2012 (23:16)  
BoG rejects single bad bank
PPC rate hikes to apply as of this Friday
Fage to increase strained yogurt production at its New York plant
Crete is most the popular Greek island
Ministers asked to sign off on prior actions so 1-bln-euro tranche can be secured
Government officials are scrambling to bundle a set of reforms Greece has pledged to the troika into a multi-bill with the aim of voting it through Parliament in early August and securing a ...
Athens seeks EU aid for migration
Public Order Minister Vassilis Kikilias and Merchant Marine Minister Miltiades Varvitsiotis on Monday accompanied visiting European Home Affairs Commissioner Cecilia Malmstrom on a tour of a...
Inside News
TRACK & FIELD
Pole vault record on same day as three doping cases
Greek track and field had a mixed weekend, as on the same day as Katerina Stefanidi matched the national record in pole vault as well as the leading result in Europe so far this season, thre...
SOCCER
Standard Liege on Panathinaikosís way
The draw for the third qualifying round of the Champions League on Friday has put Belgian league runner-up Standard Liege on Panathinaikosís way to the competitionís play-offs, meaning the G...
Inside Sports
COMMENTARY
Unequal after death
The dead are dead and the slain are slain, whether they are Malaysian, Dutch, Palestinian or Israeli, whether they are the innocent victims of a civilian plane that is shot down (we still do...
EDITORIAL
Chinese investment
The relationship between Greece and China has become one of major strategic importance. Beijing threw its support behind Athens during a period when the country was going through particularl...
Inside Comment
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
†RECENT NEWS
1. Ministers asked to sign off on prior actions so 1-bln-euro tranche can be secured
2. Athens seeks EU aid for migration
3. SYRIZA MEP to raise German war Ďdebtsí at Euro Parliament
4. Girl, 9, in serious condition after being hit by car in Crete
5. Man arrested for firing at police
6. Maziotis refuses to answer to magistrate
more news
Today
This Week
1. Unequal after death
2. Chinese investment
3. Climber dies in Mount Olympus fall
4. Retail chief unimpressed by results of Sunday opening
5. Greek court halts deportation of Kenyan asylum seeker
6. LAOS leader Karatzaferis recovering after emergency surgery
Today
This Week
1. China and Greece agree to further cooperation in transportation, infrastructure
2. Ex-Credit Suisse banker taps lesson for Greek rebound
3. Pay-TV booms as cash-strapped Greeks shun depressing news shows
4. The cost of excellence
5. Greece seen in third bailout as bonds not enough, economists say
6. Summer storms cause problems in Thessaloniki, spread across the country
†††Find us ...
††... on
Twitter
†† ††... on Facebook ††
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright © 2014, H KAΘHMEPINH All Rights Reserved.