Athens must regain its place on the international list of attractive destinations if Greece as a whole is to achieve much higher growth rates in its tourism industry, its major currency earner, a high-ranking tourism official said.
Andreas Andreadis, president of the Association of Greek Tourism Enterprises (SETE), noted in a statement that the Greek capital, although endowed with great potential for year-round tourism, has not managed to keep up with the pace of the country’s other popular destinations this year. A dynamic rebound could potentially bring much higher revenues to the national economy, he argued. The same applies for Thessaloniki, he said.
Andreadis said Greece must forge closer relations with foreign tour operators and airlines which are currently drafting their programs for 2014. He also urged greater attention to the public infrastructure that supports the tourism sector so as to prevent unfavorable effects on the country’s image.