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Survival Guide
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Restoring our brand name

The country’s reputation has been seriously tarnished in numerous countries across the world over the last few years but now it is time for Greece to put this unfortunate phenomenon behind it.

The truth is that the Greek people work particularly hard and the country has accomplished major changes that have awakened some fears in a number of European Union countries.

Greece is once again turning into a major tourist destination and at the same time attracting important foreign investments.

Nevertheless, it is of prime importance that the country manages to restore its good name in the international arena by earning building its reputation and becoming steadily reliable.

The country’s brand name must be restored on the global stage and this demands a major effort and initiatives on the part of both the state and the private sector.

It also requires that the country maintains its pledges and is taken seriously in the long run.

ekathimerini.com , Sunday May 4, 2014 (13:31)  
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