Thursday October 30, 2014 Search
Weather | Athens
19o C
12o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
Only in Athens: A new design concept for souvenirs

By Dimitris Rigopoulos

As tourism to Athens finally appears to be picking up after several years, it is becoming all the more apparent how backward the Greek capital is in selling itself. And, no, I dont mean in terms of promoting Athens as a destination and advertising campaigns, areas where there has been some progress in recent years. Im talking mainly about souvenirs, a huge market for all countries that rely on tourism and one which Athens seems to have overlooked almost entirely, or even looked down on, as it remains stuck back in the day when a Greek souvenir meant a plastic doll dressed as a presidential guard in a foustanella skirt.

An effort launched a few years ago by the City of Athens to introduce a new philosophy with innovate products signed by one of the countrys most prestigious design firms, K2, headed by Yiannis Kouroudis, did manage to shake things up quite a bit, but a stroll in the old quarter of Plaka proves that there is still a very long way to go.

In this sense, the Only in Athens project, a joint initiative between architectural firm Point Supreme and the Blanco team headed by poet Stathis Kefalouros, is making some headway by presenting alternative souvenirs for Athens.

The idea started in 2009 when Constantinos Pantazis and Marianna Rentzou of Point Supreme started experimenting with ideas based on the concept of Athens, creating a line of stamps, posters and other items. Meanwhile, Blanco was doing its own thing to promote Athens life with the photography exhibition Athens Will Surprise You.

We met around that time and decided to do something together; thats how Only in Athens came about, Pantazis told Kathimerini recently.

The Only in Athens campaign is different to anything weve seen before in the Greek capital and is inspired by the characteristics that make the city unique, both in a good and a bad way.

Foreign visitors to Athens are instantly aware that the sights of the modern city stand apart and are almost exotic. They comment on them, laugh about them, ask questions and ultimately remember them well. Even if some of its traits make their lives difficult, they dont get exasperated because they dont have to live here and everything that happens is part of the adventure of travel. The new souvenirs are inspired by these paradoxes and will remind them of Greece and Athens in particular once they get back home, explains Pantazis.

Pantazis is right when he says that Europeans are especially curious about what is going on in Athens right now.

All the things that seem to happen only in Athens today, combined with the Classical tradition, have created a new identity for the city. And that is exactly what we want to represent with our Only in Athens products, which, for example, include an Athenian apartment building, says the designer.

The Only in Athens products mostly T-shirts and other cloth items stamped with emblematic images went on display at a store in Athens in March and will be on sale at the next Meet Market bazaar this weekend (April 12-13) at the Technopolis complex in Gazi. The creators hope that their products will soon become more broadly available at major tourists hubs such as Plaka, the islands and Athens Airport.

The tablecloth that depicts Athens as an island and which is the first we created for the series will hopefully finds its way onto tables at tavernas in Athens and along the citys southern coast, says Pantazis.

ekathimerini.com , Friday April 11, 2014 (13:25)  
Greek cinema celebrates centennial at Thessaloniki film fest
Galaxidi: Silent eloquence
Acropolis Museum to put the daily lives of the ancients on display
Katerina Vrana embraces humor as wild as her hair
Spetses gets spiffed up for first Tweed Run in Greece
A Tweed Run in Greece? On yer bike, I thought. No, its true, my friend from Spetses insisted, trying to curb her own enthusiasm. She was right. This most elegant bike ride, synonymous...
FOCUS
The vanishing of Greeces traffic-light children
The young man with demure manners reins in Lona, a white mare hes looking after on the Korce Plain in southeastern Albania. His nickname, Papi, is painted on the side of the stables. His ...
Inside Community
Inside Gastronomy
Inside Travel
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
RECENT NEWS
1. In Athens, NATO chief sees spike in Russian flights on border
2. Greece drops Samaras for Euro 2016 qualifier
3. Germany denies backing proposal for Greece to exit aid program
4. Boy, 13, dies after falling from fifth floor in Thessaloniki
5. Italy, Greece banks lead Europe decliners amid capital concerns
6. Civil servants to be investigated for transferring money abroad
more news
Today
This Week
1. Greek euro dilemma is back as minister predicts volatility
2. Students hijack university senate meeting
3. Clientelism belongs to the past, says Mitsotakis
4. Peripheral banks lead European shares lower after positive start
5. Over 1,500 buildings and vehicles damaged in flash floods
6. European stocks tumble as banks decline after Enrias comments
Today
This Week
1. At least 11 banks to fail European stress tests, three in Greece, report says
2. Austrias creative bookkeeping beats Greece on secret debts
3. Cyprus to block Turkey's EU talks after EEZ violation
4. End of reason, end of humanity
5. Clean bill of health for Greek banks from stress tests
6. Samaras pledges action after flash floods in Athens
Find us ...
... on
Twitter
... on Facebook
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright 2014, H KAΘHMEPINH All Rights Reserved.