Thursday October 23, 2014 Search
Weather | Athens
22o C
16o C
News
Business
Comment
Life
Sports
Community
Survival Guide
Greek Edition
Classic Greek cheese pie to head to US

Four friends came together with the aim of making the classic Greek cheese pie a staple on American dinner tables with their Demetra Pies brand of frozen products, which was recently awarded in the Re-Inspiring Greece From the Youth Up competition.

The idea started with George Ballas, a mechanical engineer and business adviser, and Alexandros Toulias, a civil engineer and analyst at a large investment firm in Germany, who decided that they needed a product that would make them stand out from the competition. They abandoned promising careers in their respective fields and founded a food export company in Athens that promotes high-quality Greek products abroad. Frozen foods such as traditional Greek cheese and spinach pies are the main area of their focus and the US is the market they have set as their first target.

The original team of two has now been joined by Gerasimos Skaltsas, a civil engineer and resident of Chicago, Illinois, and Dimitris Skaltsas, also a business consultant.

“For us, the crisis acted as an additional impetus to do things we love,” Dimitris Skaltsas explains.

The team basically saw four factors working in their idea’s favor. The first was that while the American frozen food market is a major industry with stiff competition, it has not seen a major breakthrough in several years and seemed poised for “the next big thing.” Second was the recent success of a number of products in the US labeled as “Greek,” such as yogurt, which has become synonymous with high nutritional quality. Last but not least is the simple fact that Americans just can’t seem to get enough of pies.

The fledgling company entered a competition in November organized by Industry Disruptors and Gaea, a leading Greek producer and exporter of local products such as olives, titled Re-Inspire Greece and aimed at inspiring young Greeks to start their own companies in the agribusiness sector. Awards of 50,000 euros in capital and soft loans were provided to eight food startups, among them Demetra Pies, along with support from various organizations such as the American Farm School of Thessaloniki.

Demetra Pies aims to debut on US supermarket shelves within 2014.

ekathimerini.com , Thursday Jan 9, 2014 (21:12)  
After 20 years of cutting waste, feeding the needy, food bank keeps up good work during crisis
Gazi: One Athenian district that seems to be riding out the storm
Intercultural dialogue in the gardens of Kavala´s Imaret
Chechen arrested in Athens resists order for deportation to Russia
Acropolis Museum to put the daily lives of the ancients on display
Until now, visitors to the Acropolis Museum in Athens could only peer through the glass floors of the Bernard Tschumi-designed structure to get an idea of the ancient neighborhood lying amon...
ON STAGE
Katerina Vrana embraces humor as wild as her hair
Let’s talk about the hair first. It’s not as if you can ignore it. Katerina Vrana’s free-spirited follicular abundance is the first thing you notice about this Greek-British comedian. “Hair ...
Inside Life
Inside Travel
Inside Gastronomy
SPONSORED LINK: FinanzNachrichten.de
SPONSORED LINK: BestPrice.gr
 RECENT NEWS
1. Roberto´s heroics make Kasami´s goal count
2. Athens weighs its LNG and CNG options
3. Greece ranks among global leaders in tourism growth
4. Global oil price drop sends local fuel prices back to 2010 levels
5. Buy big house, become a citizen
6. Cyprus seeks EU response over Turkey´s EEZ violation
more news
Today
This Week
1. At least 11 banks to fail European stress tests, three in Greece, report says
2. Cyprus to block Turkey's EU talks after EEZ violation
3. EU’s Juncker wins Commission-team approval with investment vow
4. Juncker’s EU commission team set for parliamentary green light
5. Taprantzis resigns from privatization agency TAIPED
6. Fallen tree, smashup cause traffic jams in Athens
Today
This Week
1. Coalition shooting itself in the foot
2. Istanbul skyscraper casts shadow over Greece's banking ambitions
3. Greece’s closed society is central to its current malaise
4. Greece must stick to reforms, says Schaeuble
5. The past, present and future of the Greek debt crisis
6. Samaras’s crumbling Greek exit lacks backing from economists
   Find us ...
  ... on
Twitter
     ... on Facebook   
About us  |  Subscriptions  |  Advertising  |  Contact us  |  Athens Plus  |  RSS  |   
Copyright © 2014, H KAΘHMEPINH All Rights Reserved.