BUSINESS

Burger King plans to rule over Greece

By George Georgakopoulos

Burger King, America’s second-biggest fast food chain, with a presence in over 100 countries worldwide, has announced its intention to enter the Greek market through the joint venture Burger King Southern and Eastern Europe SA, set up to promote activities in Italy, Poland, Greece and Romania.

Burger King SEE will have sub-franchise rights for all of those markets, where with the exception of Greece, Burger King is already present. The new venture will aim at “aggressive development” in Italy, Poland and Romania, and at its introduction in the Greek market, Burger King Worldwide announced. In March it also announced its return to Cyprus.

The venture intends to create up to 10,000 jobs in the first five to seven years of its operation in South and Eastern Europe.

Jose Cil, head of the Europe, Middle East and Africa department of Burger King Worldwide, expressed his enthusiasm with the expansion of the chain to Greece, a country where the latest trends in fast food see a shift toward quality burgers. Goody’s, the local market leader, recently introduced a new store brand, the Goody’s Burger House.

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