CULTURE

Trollbeads bracelets benefit local charity

The milky quartz bead reflects innocence and purity, while the intricate, handmade sterling silver charm represents hope, faith and charity. Mounted on the trademark Trollbeads silver chain bracelet, they are the centerpiece of a Greek campaign aimed at raising funds for a local children?s charity umbrella group.

Part of the proceeds from the sale of the Trollbeads cause bracelet currently on sale at 70 euros, with 50 percent off its original price tag are heading to highly active Mazi gia to Paidi (Together for the Child, www.mazigiatopaidi.gr).

?Charity work always carries extra weight, but adding your own tiny stone becomes especially important in periods of deep crisis,? fitness guru, yoga expert and mother of four Eleni Petroulaki-Ivic told Kathimerini English Edition. Acting as the campaign?s godmother, Petroulaki-Ivic handpicked the milky quartz and silver charms that make up the special-edition Trollbeads jewelry. The bracelet is currently available in a variety of outlets, including the Attica Department Store, and will be on sale until December 2012.

Besides aiding a group of local associations during these times of great need, the bracelet also serves as an introduction to the colorful, interactive world of Trollbeads, where hand-treated Murano glass joins semiprecious gems and precious metals. Taking its cue from Scandinavia?s folkloric trolls, the Danish brand currently carries over 475 beads and charm designs paying tribute to the planet?s contrasts. The charm bracelets are at the core of the Trollbeads business, with an initiated and passionate clientele largely creating their own jewels by choosing from among the brand?s vast selection.

You could be drawn to the warmth of Maple Syrup, for instance, or go for the striking Turquoise Armadillo and its echoing Indian prayer for strength and combine them with gold and silver cherubs, mermaids, cobras or charms representing the belly and throat chakras. This is where, in the words of the company motto, every story has a bead.

Established in Copenhagen in 1976, Trollbeads is a family business with a considerable track record in charity work worldwide among its most recent projects is a children?s playground developed in Pisa, Italy.

Distributed by I-Deros, a member of the Deros Group, which represents a variety of upmarket brands, among them crystal experts Baccarat, silverwear specialists Ercuis