Greek Film Center: Striking a cinematic balance

One way or another, Greek cinema’s fate is tied to the Greek Film Center and its policies and the center’s administration is where complaints over the funding of box office failures usually end up. «Every artist has the right to fail,» says Diagoras Chronopoulos, head of the Greek Film Center for the last year and a half. «The problem does not relate solely to Greek film, but to European cinema in general. This rejection of local production, with a few exceptions, has been de rigueur over the last 35 years. It is the multiplex-frequenting public that ultimately shapes the figures. They walk into the multi-screen cinemas and watch whatever is on. It’s hardly a surprise that 50 to 60 new complexes are expected to open all over the country. I suggested to the Maroussi Village Center that they turn one of their halls into a Filmcenter for Greek and European cinema – I’m still waiting for an answer. The Greek Film Center’s aim is to increase the percentage of moviegoers in general. Then Greek cinema box-office sales will go up as well. As far as the new funding goes, we will try to strike a balance between creativity and marketability.»

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