Fresh talent and established fashion names meet on the Athens Xclusive Designers Week (AXDW) catwalk on Friday, March 29, as the 13th edition of the biannual event opens at its customary venue, the Ethniki Insurance Megaron. Featuring collections for autumn/winter 2013-14, the event runs to Monday, April 1.
Earlier this month, Mercedes-Benz was named the title sponsor of the 13th edition, which was subsequently renamed Mercedes-Benz Athens Xclusive Designers Week.
How has the ongoing crisis affected the market for local designer fashion? Are Greek fashion ateliers busy with orders in view of the upcoming summer wedding season? How do young designers secure funding for their collections? Besides offering a glimpse of style trends for next winter, AXDW aims to provide a platform for local fashion scene interaction between designers, buyers, press, bloggers, clients and style aficionados.
The roster of participating designers includes a native New Yorker with Greek roots: Patricia Field, an Emmy-winning costume designer and influential stylist – among her best-known projects is dressing Carrie and the rest of her ultra-stylish posse in “Sex and the City” – is expected to present a collection featuring her signature funky, colorful apparel and accessory creations.
Also participating in the four-day fashion week are well-known local brands Aslanis (designed by Michalis Aslanis) and Kathy Heyndels, edgy Angelos Frentzos, atelier-focused Miltos, dramatic duo Celebrity Skin, Ratt by Rita Attala, Panos Apergis, Laskaris and Cypriot designer Notis Panayiotou. The third day of AXDW is dedicated to Greek fashion’s new blood, with a string of young designers competing for the New Designers Awards.
While access to AXDW shows is by invitation only, members of the public may be allowed catwalk access if full capacity is not reached through invitation holders.
For more on the event, visit www.axdw.gr.