Things you buy for love

Luxury powerhouse Cartier has one question for you this week: How far would you go for love? The French jewelry house has declared today «International Loveday,» a few hours dedicated to charity and overall generosity. For Cartier’s faithful folk, this translates into some good spending at the brand’s worlwide boutiques. In Greece, the three-day Love Charity campaign kicked off yesterday and continues today and tomorrow. At the downtown Cartier outlet, 10 percent of sales of items included in the Love Collection will be donated to the Hellenic Society for Disabled Children (ELEPAP). A non-profit, non-governmental organization founded in 1937, ELEPAP provides rehabilitation to physically disabled children in Greece. More good work will be accomplished with the Love Charity Bracelet, specially designed by the jewelry house for the Loveday campaign. All proceeds from the sale of the white gold band with the powder pink cotton cord will also benefit the energetic Greek charity organization. Cartier, 7 Voukourestiou, Athens, tel 210.3313600.

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