Tourism Minister Olga Kefaloyianni told Skai on Thursday that an improvement in the country’s battered international image could help draw in last-minute tourist bookings and raise much-needed revenue.
‘Our aim is to reset the country’s image to attract more tourist bookings at the last minute,’ Kefaloyianni told Skai.
Recent reports indicate that there is strong interest from German and British holidaymakers — who make up a significant proportion of foreign visitors to Greece — but there has been a drop in bookings from other countries.
As regards domestic tourism, which has been hard hit as the crisis has radically reduced household budgets and dampened consumer confidence, the minister said that state initiatives would begin next month and continue into the new year.
She also highlighted the need to convince the country’s international creditors of the need to reduce value added tax on restaurants and tavernas from the current 23 percent.