Up Greek Tourism campaign turns to London

Following billboard campaigns in New York and Washington in the United States, the Up Greek Tourism initiative aims to make its mark in London thanks to the efforts of three volunteers.

Three London-based volunteers — Katerina Spetsiou, Annita Dimitriou and Katerina Ioannou — were conducting crowdfunding and social media campaigns in order to gather at least 12,000 pounds sterling by December in order to set up a billboard campaign on Piccadilly Circus in February next year.

The group was reportedly 500 pounds short of its target on Wendesday, Skai reported.

Up Greek Tourism was established in 2009 following an initiative by a group of Greek Americans residing in New York as a response to the ongoing Greek debt crisis and the tarnishing of the country’s image in global media.

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