E-shopping wins over more fans

As the recession continues, online purchases are continuing to grow in Greece, according to a survey of 6,500 households by the Hellenic Statistical Service (ELSTAT).

The survey, which covers the first quarter of 2012, found that 26 percent of all Internet users had made online purchases, compared to just 14 percent in the same period of 2011. This brings the average annual growth rate of people making online purchases in the 2008-12 period to 18.5 percent.

The main reason for the rise is the increased number of female online shoppers over the last few years. In the first quarter of 2012 the share of online purchases made by women grew to 43.1 percent (for men it fell to 56.9 percent) from 39.3 percent in 2011 and 34.8 percent in 2010.

The survey found that online purchases are mostly made by people aged between 25 and 34 years and of a high educational level.

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