ECONOMY

Greece turns to ancient gods, myths and heroes to lure foreign visitors [video]

Greece’s National Tourism Organization (GNTO) has launched a new promotional video aimed at attracting foreign visitors to the Mediterranean country.

The video, entitled “And everywhere your turn: Gods… Myths… Heroes,” was designed to visualize GNTO’s communications strategy for 2015. It was unveiled at World Travel Market (WTM), the industry’s biggest annual fair held in London.

Tourism is Greece’s biggest earner, accounting for about 17 percent of its output and 20 percent of jobs.