Greeks check goods online, buy at stores


Greek consumers search for shopping purchases online but prefer to buy items at stores, according to Google’s Consumer Barometer.

The 2014/15 edition of the survey showed that 60 percent of Greek Internet users use their terminals (computers, smartphones or tablets) to find information about goods that interest them. However a significant rate (35 percent) go to stores to find out more.

Once decided on a purchase, the majority of Greek consumers (58 percent) prefer to buy their chosen product at a store. One in four (26 percent) would rather buy the item online and 9 percent would prefer to make the purchase by telephone. Two-thirds of buyers (67 percent) prefer to collect purchases from a store, including some online buyers.

Most Greek consumers do not trust their smartphones or tablets when it comes to making purchases. More than nine out of 10 make online acquisitions via home computers, with only 4 percent making them with their smartphones and another 4 percent via tablets, the survey found.