The launch of direct flights by British Airways between London Heathrow and Kalamata Airport next spring creates favorable prospects for tourism in Messinia in the southwestern Peloponnese.
BA will link Europe’s busiest airport with that of one of the most rapidly growing destinations in Greece twice weekly starting from April 30, 2016 and up to at least September 24. This will make Kalamata the 10th destination for British Airways in Greece.
The head of the Peloponnese regional authority, Petros Tatoulis, said the BA decision to add Kalamata to its schedules constitutes a vote of confidence in the Peloponnesian tourism product. Local luxury resort Costa Navarino is set to attract more British visitors from 2016, said Stefanos Theodoridis, the vice chairman and chief executive of TEMES, which operates the resort.
This follows the hosting of the annual conference of the Association of British Travel Agents (ABTA) at Costa Navarino this fall, which illustrated the increasing confidence and preference of the British tourism market in the southwestern corner of the country.