Stelios Haji-Ioannou launches budget supermarket in London


British tycoon Stelios Haji-Ioannou, founder of no-frills airline easyJet, opened a pilot budget supermarket in London on Tuesday in an attempt to crack the country’s booming discount grocery sector.

The neighborhood-sized store in Park Royal, northwest London, will offer around 80 low-priced products, with all items costing only 25 pence (33 euro cents) throughout February as an introductory offer.

“This is another way the ‘easy’ brand can serve the less well-off,” said Haji-Ioannou.

“Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food.”