ECONOMY

The Greek National Tourism Organization…

The Greek National Tourism Organization’s (GNTO) main advertising poster for the 2005 promotion campaign, launched last Friday, is displayed on a billboard near the Paris Opera. The campaign’s central slogan, ‘Live Your Myth in Greece,’ was officially unveiled by Tourism Minister Dimitris Avramopoulos in Athens yesterday. ‘This year, we are on time. Tourism is now a key development lever for the country,’ he said. The 2005 promotion campaign is estimated to cost a record total of 60 million euros. ‘Our goal is to capitalize on the successful staging of the Olympic Games and project the country’s quality tourism services offered in a fully secure environment.’ GNTO’s slogan for internal tourism is ‘We Stay in Greece.’