Greece offers a new experience for the creative class in tourism
Tourism Minister Aris Spiliotopoulos (left) yesterday inaugurated the Greek National Tourism Organization’s pavilion in London’s World Trade Market. He said Greece is targeting in particular the so-called creative class, that is the 10 percent of tourists who seek new, genuine experiences, and aims to become established among the top destinations worldwide. This year’s promotion campaign is titled ‘Greece, the New Experience.’ Separately, the Panhellenic Hoteliers’ Association said it is promoting the conversion of hundreds of small hotels into luxury boutique units.
