ECONOMY

Greek ad blitz next month

The Greek National Tourism Organization (EOT) said yesterday it plans to sell Greece abroad next month as part of a strategy to promote winter tourism in the country. The marketing campaign is in line with the government’s plans to lengthen the tourism season, currently limited to the summer months, and to markets in the West, and to introduce different forms of alternative tourism. Yiannis Patellis, EOT president, said Greek attractions will be showcased at the European Parliament next month. EOT will also promote Greece’s charms in tourist exhibitions in London, Shanghai and Copenhagen in the same month. Patellis said a campaign promoting the attractions of winter tourism is already under way. «It will be targeted more at Asian countries as Asian tourists are not so interested in sun and sea activities,» he said. Last week, Development Minister Akis Tsochadzopoulos said the government plans to take advantage of its presidency of the eurozone next year to push for alternative tourism. Referring to this year’s 18th international Philoxenia tourism exhibition, which kicks off tomorrow in Thessaloniki, Patellis said the event is important as participants are set to define the direction in which the tourism industry is heading after a series of crises. He said experts from the World Tourism Organization will be presenting their findings on the global tourism industry at the exhibition, detailing the impact the September 11 attacks, the uncertainties over Iraq, last week’s hostage crisis in Moscow and the current economic slowdown has on the sector. Twelve countries, among them Spain, Italy, India and Poland, and more than 650 participants will be taking part at this year’s Philoxenia.