SMS nudge to encourage Covid vaccination

SMS nudge to encourage Covid vaccination

Unvaccinated persons who have joined the country’s electronic prescription system will receive personalized text messages prompting them to receive the shot against Covid-19.

A first SMS was to be sent daily to around 450,000 people Monday.

The initiative is part of government efforts to increase Greece’s vaccination coverage which remains under 60 percent amid a surge in Covid-19 infections.

The data were made available by the Computer Center for Social Security Services (IDIKA), which oversees the e-prescription scheme.

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