Predicting the future

Since the magazine Rolling Stone, no other has captured the mood of the times as successfully as Wired, with its prevalence of bright colors, different fonts used as a graphic technique, unusual photographs and, above all, its articles on institutions that have always been taken for granted and presentations of future trends, often accompanied by controversial predictions about the way the world will look in the future. Wired is not a technology magazine but one that reflects the lifestyle that has gone hand in hand with the revolution in the digital world; the world of Bill Gates, Steward Brand, George Lucas, the makers of «Matrix,» William Gibson, Douglas Coupland and Bruce Sterling. It has not hesitated to rename itself (as Unwired in May 2003) in order to proclaim the new trend toward hands-free networking, nor to label things as being old hat that it had characterized as hot just a few months before.