Sponsors have ideas
Sponsors will not be absent from the attempt to transform Athens, and have come up with a number of initiatives that will assist in publicizing their brand name. Coca-Cola, for instance, aims to install kiosks on streets and squares that will sell collectors’ badges from all over the world. It also plans to set up Coca-Cola Radio – which can also be accessed over the Internet. Sources say that it will host well-known Greek and foreign DJs as well as carrying out interviews with famous athletes from all over the world. Another company, Samsung, has offered to sponsor concerts by popular composers, while company buses, covered in the appropriate advertising, will be going around Athens taking part in and helping in artistic events, games and competitions.
