Have Greek film multiplexes hit a ticket ceiling?

Who would have thought it? Just 10 years since the first cinema multiplex opened in Athens, the historic center in Maroussi has shut down. It is to be made into an office block. The influx of multiplexes into the Greek market in 1997 signaled a dramatic change on the local scene. In Athens alone, there were 99 new cinema auditoriums; box office receipts more than doubled and brought a night out at the cinema back into fashion. Large towns without film houses suddenly acquired modern multiplexes and access to one of the basic expressions of popular culture.