Greece’s general election is drawing closer, and coalition leader New Democracy still needs to reach out and convince two categories of voters that it has so far largely ignored, that is young and middle-ground voters.
In the process of doing so, Prime Minister Antonis Samaras’s conservative party will have to refresh its message, style and communication strategy. The announcement of New Democracy’s state list candidates – which included a number of respected figures coming from outside the party fold – left a positive impression as it brought an air of renewal.
The January 25 election is of historic importance for the country. The election campaign cannot be left in the hands of people who are stuck in a bygone era. This is 2015, not the 1980s.