OPINION

High prices: It takes two to tango

High prices can be likened to a tango, which must be danced by two. German consumers are very aware of this, but their Greek counterparts have yet to grasp it. Greeks are unaware of their own power in the market. No one can profiteer on their own, no matter how hard they try. There must be consumers who will reward profiteering by virtue of their buying decisions. For this reason, the most effective way to push down the – sometimes exorbitant – prices of some goods and services is to not buy them. The consumer must himself or herself punish profiteers by electing to buy goods from their cheaper competitors. That’s what they do in Germany and that’s why they enjoy lower prices. They don’t ask what the state can do for them. They choose to do something about high prices themselves.