SOCIETY

Greek startup aims to fill void left by withdrawal of Google Reader

Google’s announcement that it will be discontinuing Google Reader, its popular RSS feed reader, on July 1 has forced its users to look for an alternative.

Greek technology startup NOOWIT says it has designed the “next generation of personalized news reader.” Like its predecessor, NOOWIT enables users to select and curate their own content. But co-founders Nikolaos Nanas, a researcher in adaptive information filtering, and Christos Spiliopoulos, an engineer and programmer, say that what sets their product apart is its combination of accuracy and design.

“NOOWIT has both the looks and the brains,” Nanas told Kathimerini English Edition. The program, which uses 1,500 features — including keywords and tags — per account, continuously adapts to the user’s evolving interests. NOOWIT is currently available in seven languages, including Greek.

The application aggregates the “liked” content and chronologically places it onto pages of an “intelligent” magazine, which can be stored and shared on social media platforms like blogs, Twitter and Facebook.

NOOWIT (www.noowit.com) is a contender in the second round of the 2nd Applied Research & Innovation Competition “Greece Innovates,” which is jointly sponsored by Eurobank and the Hellenic Federation of Enterprises (SEV). The program, which is currently only in private beta, is expected to launch on Monday, July 1.