CULTURE

Natural care by Apivita

Twenty-five years ago, Niki and Nikos Koutsianas began Apivita, a small company specializing in natural beauty products based on propolis, the substance produced by bees to protect their hives. Since then, the company has grown to one of the most successful and unique Greek ventures in the field of natural beauty products. Available at more than 5,000 pharmacies all over Greece and in several retail chains around the world, Apivita products can now be found in the company’s first flagship store which recently opened in the area of Kolonaki. Soothing and delightfully scented with the essential oils that form a vital element in Apivita products, the store is a haven of relaxation from the city’s hubbub. The broad range of products are wonderfully displayed in a soothing environment. A small spa in the premise’s basement offers rejuvenating beauty treatments, all with Apivita products, while a laboratory on the upper level prepares customized products upon request. Products addressed to specialized needs is one of the cornerstones of Apivita. The sunscreen products, for example, are not just classified according to the degree of protection they provide but also in terms of skin type (combination, oily or dry). Sunscreens for light-sensitive skin or skin with blemishes are also available. Apivita also includes «Basic,» a series based on calendula, olive oil and green tea which can be mixed with any of the 25 Apivita essential oils for a customized effect. New summer products include a moderate-protection body spray with sea fennel, an after-sun and body gel and an after-sun body spray. There is also a body shaping, firming cream with bitter orange, algae and green tea. Natural ingredients extracted from Greek indigenous plants and herbs as well as propolis are the constituent elements of all Apivita products. Based on a holistic approach, Apivita brings together the knowledge of specialists from the fields of aromatherapy, cosmetics, pharmaceutics and botany into products that advance well-being, euphoria and a healthy, natural life. Apivita Natural Products (26 Solonos, tel 210.364.0560, www.apivita.com).