Greece is present at the Frankfurt Book Fair, which started yesterday. The Panhellenic Federation of Publishers and Booksellers (POEB) is representing the Greek book trade with a collective stand, while 13 Greek publishers have their own stands. Speaking to the press last week in Athens, the new administration of POEB explained their policy for promoting Greek books more effectively at book fairs. Instead of simply asking publishers for «books for Frankfurt,» as in the past, POEB’s librarians have made a selection of books that are likely to interest foreign rights buyers. In the future, they will take only books published in the previous 12 months. The National Book Center of Greece (EKEBI) is using part of the POEB stand at Frankfurt to promote the Thessaloniki Book Fair by actively schmoozing with makers and shakers in the book world. One strong card that Greek publishers can now play when selling foreign rights is the news that the Culture Ministry’s long moribund program for supporting translations of Greek books has at last been reactivated. Frankfurt Book Fair, a subsidiary of the German Publishers & Book Sellers’ Association is the world’s largest book fair, attracting more than 7,000 exhibitors from over 100 countries.