Winter sales turnover takes 32 pct dive

Turnover during this year’s winter sales, which ended on Thursday, was down 32 percent compared with the same period last year, according to data compiled by the National Confederation of Greek Commerce (ESEE).

Not only did stores see fewer shoppers entering their doors, but those that did purchased fewer or cheaper commodities, the data showed, as the average receipt came to just 44.30 euros, down from 92.10 euros two years earlier.

This illustrates that the decline in the retail sector is continuing in 2013, after a particularly negative 2012 that saw sales volume shrink by 32.2 percent on a yearly basis.

Most stores will now have to follow up sales with special offers in a bid to make up for some of their losses.

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