Starbucks and Danone team up to sell Greek yogurt parfaits
Seattle-based coffee chain Starbucks says it’s teaming up with French food and drink company Danone to sell Greek yogurt parfaits.
The ready-to-eat cups will arrive in its US cafes in the spring of 2014, eventually replacing the yogurt cups the chain currently sells.
They’ll be called “Evolution Fresh inspired by Dannon” and roll out to grocery stores in 2015.
Financial terms of the multiyear deal weren’t disclosed.
Greek yogurt, which is thicker and has a tarter taste, has surged in popularity in recent years and now accounts for more than a third of the market, according to Bernstein Research.
Fans like that Greek yogurt tends to have more protein and less sugar than the sweeter, thinner varieties traditionally sold in American supermarkets.
[AP]
