The Chinese spend more on their international travels than any other holidaymakers, according to figures published by the World Tourism Organization (WTO), surpassing the Germans and the Americans in 2012.
In that year alone, Chinese tourists spent over 77 billion euros, or 40 percent more than they did the previous year.
Greece is estimated to have received approximately 100,000 of the 83 million Chinese that traveled abroad for vacations last year, according to the Association of Greek Tourism Enterprises (SETE), which says that 100,000 is about average for this year as well.
SETE adds that the southern Aegean island of Santorini is the most popular destination in Greece for the Chinese, with the local hoteliers’ association suggesting that arrivals were up this year.
Tourism professionals on the island expect even more arrivals next year, after a Chinese film to be shot there featuring some of the country’s biggest movie stars hits the screens.