Greece will curtail its tourism promotion budget by a quarter next year, from 10 million euros in 2013 to just 7.5 million, according to announcements made on day by Panos Livadas, the general secretary of the Greek National Tourism Organization, and Tourism Development Minister Olga Kefaloyianni.
That amount does not include any additional funds that may come from the Public Investments Program, however.
Livadas made particular reference to promotional activities and to the GNTO’s participation in international tourism fairs.
The Greek presence at international exhibitions will be reduced next year, with the GNTO participating in no more than nine in the first quarter of 2014, while the official list of fairs with GNTO participation does not include one of the biggest fairs in the world, the ITB in Berlin.
Kefaloyianni said that a targeted campaign is being planned for the US, highlighting that Greece is back in fashion.