E-commerce posted 25 pct rise in 2013

Electronic commerce turnover grew 25 percent last year compared with 2012, reaching 3.2 billion euros, according to a report on online trade in Southern Europe published on Thursday by Ecommerce Europe. This is attributed to the proliferation of online offers and discounts in the crisis period.

This rapid increase in Internet purchases renders the e-commerce sector one of the fastest-growing in Greek economy, with its contribution to the country’s gross domestic product reaching up to 1.76 percent.

The report argues that online purchases could become a growth tool for the local economy in the coming years, while its increase rate has exceeded both the average in Southern Europe (18.9 percent) and the average across the European Union (14.7 percent).

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