Yogurt tastes shift toward tradition

The Greek yogurt market has virtually stopped its declining course of previous years, as IRI market research data showed on Thursday that in the first 10 months of the year the total value of yogurt sales declined by just 1.2 percent year-on-year from a year earlier.

Sales turnover reached 206.8 million euros, but the swing in favor of traditional and fresh tastes saw the products of smaller yogurt makers – accounting for about 10 percent of the market between them – record a 0.8 percent increase in volume and a 1.6 percent increase in turnover on a yearly basis.

Industrialized yogurt producers, which hold the lion’s share of the market, lost 1 percent, with major dairy companies considering the promotion of more traditional tastes to match shifting consumer demands.