ECONOMY

EOT starts 3.9-million-euro TV advertising campaign to attract tourists ahead of 2004

The Greek National Tourism Organization (EOT) has launched a 3.9-million-euro advertising campaign on CNN, Eurosport and Euronews for the next four months, consisting of four slots of 30 seconds each, based respectively on the themes of Sea, Mainland, Modern Greece and Culture. The campaign began on Euronews on January 18 and will be introduced on CNN and Eurosport on January 28. On CNN, it takes the form of a sponsorship for the weather forecast bulletins for Europe, the Middle East and Africa. A sponsorship card will appear before the spot on a total of 500 bulletins, which will potentially reach an estimated 109 million households. The campaign targets the upgrading of Greece as a tourist destination in view of the Olympic Games of 2004, said Deputy Development Minister Dimitris Georgakopoulos. «We believe that this campaign will also place emphasis on the sense of hospitality and security which tourists feel in our country,» he added. In another development, Georgakopoulos yesterday opened tourism exhibition Xenia 2002 at the Piraeus Port Authority’s (OLP) building. Secretary-General for Tourism Dimitris Georgarakis expressed confidence that the competitiveness of Greek tourism will be maintained. Xenia 2002 includes an exhibition of EOT advertising posters since the 1960s.