ECONOMY

Vivartia is the name of the new company born…

Vivartia is the name of the new company born from the merger of Delta Holdings, Chipita International and Goody’s, as presented yesterday. The country’s biggest food company will be involved in 14 product categories with market shares ranging from 11 to 96 percent. Its turnover is expected to approach 1 billion euros; 43 percent will come from dairy products; snacks will account for 31 percent; restaurants will contribute 18 percent and frozen foods will provide 8 percent.