Fewer hit the bottle

Consumption in Greece’s drinks market has been falling off over the last five years as a shift to healthier living by consumers boosts demand for soft drinks and low-alcohol beverages, according to survey results presented by research company ICAP yesterday. Disposable income, price levels and demographic factors also play a key role in shaping trends in the sector, according to ICAP. Whisky takes up 40 percent of the alcoholic drinks market, according to 2008 data, followed by ouzo, which has a 25 percent market share. Vodka is in third place with 10 percent. ‘The biggest part of the domestic market is covered by imported products, while domestic production is mainly in ouzo, tsipouro, brandy and liqueurs,’ ICAP said. The survey did not include beer and wine products.

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