Toy stores see sales growth begin to slow

Toy store sales have been increasing over the last few years, albeit at a slower pace in 2009, a sector analysis by ICAP showed. However, the domestic market in products for very young children posted a marginal decline. The study showed that the sale of traditional toys at retail toy store chains registered average annual growth of 8.5 percent over the previous three years (2007-2009), while the main characteristic of the industry in Greece is the increasing concentration of a few big chains and the gradual shrinking of traditional points of sale.