Summer sales start today, with considerable discounts

Shopaholics are in for a treat this summer, as the sales season starts today, with many retailers having indicated their intention to offer discounts of up to or even exceeding 70 percent on many items. Flagging demand, particularly for clothing and footwear, has driven shopkeepers to offer considerable price cuts in an effort to recoup some of the losses sustained over the previous months. The National Confederation of Greek Commerce (ESEE) suggested to all trade associations across the country that they protect the institution of sales and respect customers, while advising shoppers to support legal enterprises that offer them quality guarantees and receipts. Summer sales end on August 31.