Gift shop sales
The pilot program implemented last January and February has shown that small products come third in buyers’ preferences. «We are now planning and waiting for suggestions for new silk-screen prints, ash trays and magnets. We also aim to have one trademark item from each museum,» Mavros said. «We want the visitor to find a good product, at a good price and not to feel cheated when leaving the museum. We are seeking cooperation with various publishing companies so that our products can be sold in their stores.» The gift shop with the highest sales is that of the National Archaeological Museum, totaling 512,769 euros in just under a year, followed by Delphi with 102,332 euros, Olympia with 91,935 euros, Knossos with 67,818 euros and Vergina with 65,305 euros. Sales were markedly less at the Acropolis (54,464 euros), Epidaurus (45,252 euros) and Mycenae (40,582 euros).
