Events at ancient sites can draw visitors
Greece’s cultural advantages – its archaeological sites and modern cultural productions – could be a strong attraction, according to the Inter-Continental’s director. «Whenever there have been cultural events at archaeological sties – always with the appropriate care and moderation, naturally – they have made a lasting impression on our foreign customers,» said Panayiotopoulos. «If our ancient monuments are used with care for quality cultural events, we could make Athens a unique destination in tour guides, even in the summer. Just think that thousands of tourists go to Paris in midsummer, where there is no sea but monuments and amazing events.»