BUSINESS

Visitors love Thessaloniki, survey shows

By Stathis Kousounis

A survey conducted by Thessaloniki hoteliers and GBR Consulting showed on Wednesday that 93 percent of people who visit Greece’s second-largest city for leisure purposes and 91 percent of those there for professional reasons would recommend it as a holiday destination to friends and family, illustrating the high level of satisfaction Thessaloniki generates.

Recreational travelers spent an average of 70.58 euros per day in the city last year, of which 22.60 euros went toward purchases, 19.50 euros to restaurants and cafeterias and 9.20 euros to sites and entertainment.

The average room rental rates went down 5 percent year-on-year, making it the cheapest among 26 European cities, said the head of the Thessaloniki Hoteliers Association, Aristotelis Thomopoulos, adding that the average occupancy rate dropped by 4.3 percent in the first 10 months of 2013.

The survey also found that half of the tourists in Thessaloniki had made their booking online.

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